Amazon introduces special Whole Foods discounts for Prime members
Amazon introduces special Whole Foods discounts for Prime members
Amazon Prime members now get 10% off sale items at Whole Foods plus other weekly discounts
16 May, 2018, 16:24
The discount program is starting in Florida this week and will roll out nationwide this summer, the company said Tuesday night. "But this is a more meaty idea, tying together this idea of providing fresh foods at a good price to Prime members, ' he said", writes Elizabeth Weise for USA Today.
According to Morgan Stanley estimates, some 40% of Whole Foods shoppers aren't Prime subscribers, so Amazon is targeting those people with the new promotion. Nearly immediately following the acquisition, it began slashing prices in Whole Foods' stores.
The company said, however, that the integration of Whole Foods was among the fastest startups of a new Prime program. Prime members will receive these exclusive deals and savings by scanning their Whole Foods Market app at checkout - download the app and learn more at amazon.com/primesavings.
To take advantage of the new program, Prime members will need the Whole Foods mobile app, where they sign in with their Amazon account and then scan the app's "Prime Code" barcode at checkout to apply the appropriate discounts. The more data the company has from its customers, the more it can strategically offer deals when purchases have weakened.
Amazon says the sale-item discount will apply to a rotating selection of hundreds of products.
Whole Foods currently has over 470 stores in the U.S. Canada and U.K. combined but the majority – 463 – are in the U.S
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The offerings signal the latest effort by Whole Foods and Amazon to break into the $800 billion USA grocery industry, which is now dominated by Walmart and Kroger Co.
The move - which Amazon had been planning even before it closed the $13.5 billion acquisition of the organic grocer in August - is the latest link between Whole Foods and Amazon's broader commerce empire.
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