Imax Gives Thumbs Up To AMC’s New $20/Month Subscription Program
Imax Gives Thumbs Up To AMC’s New $20/Month Subscription Program
CREDIT Courtesy of Moviepass
21 June, 2018, 04:41
Theatres is rolling out its own movie ticket program as it looks to take on the success of MoviePass.
AMC has announced plans for its own movie subscription service, which despite being double the price of MoviePass, offers many additional perks.
AMC Stubs A-List also lists key differences between itself and MoviePass, such as the ability to watch IMAX or 3D movies and to watch movies the subscriber has already seen. Their service has gone as low as $6.95 a month, which is less than the cost of a single movie ticket in most cases. AMC Stubs A-List is AMC's next evolution of delivering unbelievable benefits to our loyal customers, and we're excited to continue to grow the program by leaps and bounds. According to the company, MoviePass is accepted at more than 91 percent of theaters nationwide, including AMC Theatres. Will AMC Theaters lose money on this service? However, with MoviePass you get to see more movies per month at less of the cost, and you can go to nearly any theater in the USA to use the service (not just AMC theaters).
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However, there have been questions raised recently about the sustainability of MoviePass' business model. CNNMoney reported in May that MoviePass' parent company, Helios and Matheson Analytics, burns through approximately $21.7 million each month to keep MoviePass in operation. "AMC Stubs A-List is AMC's next evolution of delivering unbelievable benefits to our loyal customers, and we're excited to continue to grow the program by leaps and bounds". "Different versions of this type of program have worked well in Europe for more than a decade to drive incremental attendance and we feel strongly that given the choice, audiences will want to see their favorite films in Imax".
The three ticket cap resets every Friday morning with no carryovers or blackouts, and subscribers can even use all three ticket slots on the same day with a two-hour gap in between each showtime. The theater chain expects the service could cost the company $5-10 million in ticket revenue in the next six months, but that those losses are worth future gains. AMC is also waiving its normal $15 Premiere annual fee for Stubs A-List members.
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