Sunday, 24 March, 2019

Unpacking Netflix's "Bird Box" Numbers

039;Bird Box': Great beginning of the year for movie watchers New Netflix film 'Bird Box' smashes streaming record
Angelica Greene | 01 January, 2019, 14:28

The film has gone viral, complete with memes and spoilers galore on social media networks like Twitter - where Netflix boasted to its followers that Bird Box has been "discovered" by "45,037,125" accounts and counting.

But Netflix can be pretty opaque about streaming numbers, and the tweet above is no exception.

This weekend brought news that Bird Box now holds the record for the most watches in a single week for a Netflix movie.

"There was a time when one of the producers was like, "No, you have to see something at some point" and forced me to write essentially a nightmare sequence where Malorie experiences one in that house", Heisserer said.

To counteract this absurdity, the rest of us started sharing our favorite Sandra Bullock movies.

Let's just say they're having a hard time "suspending their disbelief", as they say in film and literature classes. For example, the 45 million figure doesn't identify exactly how many people watched the film.

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For one thing, the number isn't verified by any other source. We'll point out that Netflix has over 137 million subscribers internationally, including 58 million in the USA and 79 million everywhere else.

45 million in its first week is obviously huge and Netflix also revealed that it was the "best first 7 days ever for a Netflix film".

It's really just marketing - perhaps impacting our split-second decision to give the movie a try, or even to subscribe to Netflix in the first place.

"The reason I made Bird Box is my son kept saying, "Why don't you make something for us", Sandra said during a recent SAG Conversations interview.

"Streaming services have gotten away with opting not to share the abundance of viewership information to which they have access, but as more traditional corners of the entertainment industry feel increasingly jealous of their 45 million-plus pairs of eyes, the blindfold may be coming off", concludes CNN.

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