Tuesday, 22 January, 2019

Netflix Issues Offical Warning After Dangerous 'Bird Box' Challenge Goes Viral

Netflix Warns Users to Not Hurt Anyone by Blindfolding for #BirdBoxChallenge Netflix
Angelica Greene | 03 January, 2019, 06:27

Fearing that a lawsuit might be on their hands, Netflix immediately issued a disclaimer that the organization did not issue the "Bird Box Challenge" while warning people to take caution when participating in it.

"Can't believe I have to say this" - we can't either - "but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE", Netflix tweeted on Wednesday.

The challenge, which is becoming very popular on social media outlets, requires people to blindfold themselves like the characters in the sci-fi horror flick. Whether it's completing tasks or even just walking down the street or in their house, people are now documenting their experiences blindfolded.

Despite the alarm, there aren't a lot of examples of disastrous Bird Box Challenges.

The movie bowed December 21 worldwide on Netflix and spawned a slew of other internet memes, mostly revolving around the blindfold conceit.

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The film was released on the streaming service just shy of two weeks ago but has already broken records - and possibly bones - with fans keen to imitate the blindfolded cast members.

The challenge has manifested in a few different ways, ranging from parodies to potential child endangerment. Weeks after Netflix released the film, some people have been taking it upon themselves to try various activities with a blindfold on, not unlike the characters in the movie.

Last week, the streaming service revealed that the drama became Netflix's most-watched film over the course of seven days.

See how people on social media have been reacting to Bird Box in the video below.

Fortunately, no injury has occurred as a result of the "Bird Box Challenge".

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