Tuesday, 22 January, 2019

Apple's AirPlay and iTunes coming to smart TVs this year

Image Samsung Newsroom Image Samsung Newsroom
Wayne Curry | 09 January, 2019, 00:30

Apple and Samsung were at war for about seven years over smartphone patents, with Apple accusing its rival of copying the iPhone's design. Voice assistant and home automation commands have been available on all three companies' smart TV platforms in various ways (Google Assistant and Amazon Alexa controls on LG and Vizio TVs, Bixby on Samsung), but again, Apple integration is a new feature.

The adoption of the iTunes library of movies and TV shows gives Samsung TV users a new content delivery source, but most importantly, it gives Apple unprecedented access to a userbase of potential new customers for its service.

But there's another big win for Apple users, as Samsung TVs will now also support Airplay 2 casting, providing an easier way to share content from an iPhone or iPad, and giving iOS users a big reason to choose Samsung. You can even play music on the TV and sync it with other AirPlay 2–compatible speakers anywhere in your home, ” says Apple.

For the first time, those connected devices look set to include televisions, with Samsung in particular announcing that it is adding AirPlay 2 support to its 2019 TVs, with support also coming to 2018 models via a software update.

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Samsung first showcased this MicroLED TV technology at CES 2018, showcasing how the screens were composed of millions of individual LEDs.

According to one tech analyst, the move will benefit both Apple and Samsung. Instead of creating its own TV, Apple has chose to forge partnerships with established, popular TV makers, with Samsung, LG and Vizio all set to support Apple features later this year.

The Samsung deal could be a step toward Apple distributing content to devices made by others.

Traditionally Apple does not even acknowledge CES let alone attend, but the iPhone maker is surprisingly present at the 2019 show. Although service revenues for Apple reached an all-time high of $10 billion during the fourth quarter, most of Apple's revenue still comes from device sales. A year earlier, Apple finally allowed the Prime Video app on Apple TV.

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