Tuesday, 22 January, 2019

New software cracking down on Netflix accounting sharing

Netflix password sharing could be a thing of the past NETFLIX WARNING Password sharing could be a thing of the past
Wayne Curry | 12 January, 2019, 10:16

The OTT service provider can also block a users account but we believe that will not happen until its an extreme case of sharing and piracy.

Synamedia presented the technology at the CES 2019 conference in Las Vegas.

In fact, the company reported that almost 26 percent of millennials share their Netflix credentials, which it says could add to billions of dollars in losses for streaming services if left unchecked.

- The best new TV and films on Netflix in JanuaryThe services can then choose what to do with the culprits, including making them upgrade to their own service or shutting the account down. "It allows operators to turn casual sharing into incremental revenue, as well as detect and apply enforcement procedures on fraudulent, for-profit credentials sharing accounts".

Before you know it, your second cousin once removed who lives in Ballina is using your account to binge watch Orange is the New Black. The system can nonetheless work out if the logins occur when the user is on a holiday or the password is shared with a family member who lives away from home.

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Streaming services such as Netflix are able to pay for access to Synamedia's initiative that will grant them the data in question.

"User behavior is subject to individual changes in time, location and consumption".

Synamedia says that until now, content providers have turned a blind eye to casual password sharing as it helps market their service to new audiences.

"A typical pattern would be you have a subscriber that is simultaneously watching content on the East Coast and West Coast of the US", Synamedia's CTO, Jean-Marc Racine, told The Verge. According to a report by Parks Associate, users' habit of sharing passwords of streaming services with their friends could dent a whopping $9.9 billion to the industry by 2021. Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users.

The company said it is now conducting trials with several pay-TV operators albeit it did not provide further details on which ones.

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