Burger King announces its first vegetarian Whopper
Burger King announces its first vegetarian Whopper
Burger King tricked a bunch of burger fans into eating a plant-based Whopper
03 April, 2019, 04:15
The plant-based burgers for Burger King will be made with the same recipe as Impossible's other products, but has been reformulated to resemble the broad, flat shape of the Whopper patty.
Vegetarian burgers may finally be getting the recognition they need to go mainstream.
Burger King's "whopper" of a contribution to the meatless fast food landscape is, at least for now, still theoretical.
The vegetarian version of the Whopper will cost about one dollar more than the beef version.
Impossible Burger is a plant-based hamburger patty that "bleeds" like its meat-based counterpart.
The Impossible Whopper will come with tomatoes, lettuce, mayonnaise, pickles, and sliced white onions on a sesame seed bun, just like the store's beef-based Whopper. Its Burger King pilot, for which it produced a tailor-made patty, is the group's biggest deal yet.
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"Consumers already expect beef, pork, chicken, and fish on most menus, why shouldn't they also demand plant protein?".
White Castle, the U.S. burger chain known for tiny, square sliders, now sells the Impossible Burger product in more than 370 restaurants, and the chain has reported better-than-expected sales.
The veggie burgers are a healthier alternative to meat-based products.
Red Robin - with locations in Western Pa. - also recently announced that they would be offering the Impossible Burger at all their locations starting Monday.
"We wanted to make sure we had something that lived up to the expectations of the Whopper", said Burger King's North America president, Christopher Finazzo. Beyond Meat counts actor Leonardo DiCaprio and Microsoft founder Bill Gates as investors. The taste, however, is the same, said Machado.
Chief Executive Pat Brown indicated the Impossible Whopper could prove a mighty milestone: "We're now in well over 6,000 restaurants". Impossible has been making inroads in Asia as well.
Burger King will charge about $1 more for the burger, according to The New York Times. McDonald's has added a soy-based "McVegan" burger in Sweden and Finland, while Pizza Hut sells vegan pizza pies in Britain.
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