Capturing beautiful shots fulfills your heart, but marketing those shots will not only fulfill your heart, but also your pocket. It’s certain, without effective marketing strategies you can’t make fortune with your passion for photography! The world is getting digital and marketing is no longer what it used to be a decade ago. Wondering how to get started on the right track? Here you go.
1. Get yourself a place on the internet
Would you buy a $500 digital camera without searching for its reviews and ratings at various online stores, blogs and websites? In this digital era, people trust ratings and reviews on websites much more than a random recommendation by a next door neighbor. Similarly, you can’t expect a call from prospects if they can’t find and learn more about your services online. Think of your desired business name and get a domain name of your own, preferably the one that ends with dot com. This is an imperative step towards your digital marketing strategy.
2. Learn and implement SEO
Would you like people to land straight to your website when they are searching for keywords related to your business online? Do you want this free source of traffic? Search Engine Optimization is the term for you. Traffic originating from search engines is the highest quality traffic when it comes to making first time visitors your repeat visitors, and finally your customers. For those who are hearing this term for the first time please let me break it down for you. SEO is a set of techniques where you optimize your website to make it search engine friendly. It’s such a vast and dynamic topic that this post will probably fall short to explain it. Here are a few good resources to get started with SEO –
3. Your landing page is the deal maker or breaker
When people visit your website, the first thing that they see and interact with is your landing page. A good landing page is the one which is beautiful to look at, and encourages your visitors to interact with you through a prominent call to action. Therefore, it’s imperative to invest in a good landing page design. Either buy a landing page builder software like Instapage or Leadpages. Alternatively, you can also create beautiful coverpages with Pixpa, a website builder that provides ready-made portfolio templates for photographers.
4. The power of guest blogging
Guest blogging is an amazingly powerful marketing strategy for photographers. Why? Because it establishes you as a trustworthy authority in your niche. You get a chance to share your knowledge and experience with an already highly engaged audience. Guest blogging will not only help you with your SEO efforts, but also it will help you build the right brand awareness for your business.
5. Host Giveaways and contests
Another great marketing strategy for photographers is to host contests and giveaways. People love freebies. Host a contest like – “The Best Long Exposure Photography Challenge”. Giveaway prizes like e-books, photo frames, license keys to paid software suites like Lightroom & Photoshop. Possibilities are endless.
6. Leverage the power of Flickr
Flickr can be yet another potential marketing tool in your arsenal. Flickr, by Yahoo is essentially a photo sharing community & social network for photographers. The marketing strategy is to attract potential clients by showcasing your best work on the website. Make sure that you add appropriate tags and description to your photos so that they can be easily found on the website. To avoid issues related to plagiarism, make sure that you’ve added appropriate copyright information before posting the photos.
7. Join forums & participate in group discussions
When it comes to growing your photography business, Networking comes out to be one of the most effective marketing strategies. Participating in forum discussions provides you with this great opportunity to network with fellow photographers & potential customers as well. Provide your best inputs to ongoing discussions, help out people, keep posting useful photography tips regularly, I mean, do whatever it takes to build your reputation and build your network. You’ll soon realize that people will start listening to you as an authority on the subject. Your work will be referenced, quoted & recommended!
8. Don’t forget LinkedIn
Facebook, Twitter, Instagram & Pinterest might be your favorite social networks. But when it comes to building a professional reputation as an inveterate photographer, no other else social network can help, but LinkedIn. Write a catchy headline for your LinkedIn profile, and keep adding connections that matter to your business. The key here is to add only those connections that can help you with your aim, i.e.; connections that share a common bond – fellow photographers, close friends, and clients! When your connections endorse and recommend you for your skills, it helps build your authority. You’ll be perceived as an industry expert, and don’t be surprised if you start getting assignment calls from potential clients!
9. Ask for testimonials & endorsements from happy clients
It’s a natural human tendency to look for reviews and ratings before spending any money. Politely ask all your existing happy clients to leave a genuine testimonial for your services on your website. That’s the surefire way to make a strong positive impression on prospects.
When you’re just starting out with a brand new website, advertising is important as it can get you the right eyeballs necessary for creating brand awareness & driving sales. Here are a few good options for you:
Google AdWords – an excellent pay per click advertising platform that allows you to display keywords related ads across search, display and mobile. If optimized well, AdWords can deliver brilliant ROI. Read the success stories here.
Facebook Advertising – This is a largely target based advertising model where you choose to display your ad to selective group of people. For example, if you’re running an ad for your wedding photography business, then you might want to show this ad to only those people who are married/engaged in your city (say, New York) and show interest for digital photography.
11. Brand yourself
This is a form of offline advertising, and it works great for building your brand. Here are some of the great ideas in this direction –
- Printing your photoshoots with logo on calendars and distributing them as new year gifts to existing clients
- Get a T-Shirt printed bearing your brand name/logo. Wear it, and walk proudly everywhere you go. You can also consider gifting these custom printed T-Shirts to your clients to extend the reach of your branding efforts.